Resources

Field notes from working farms.

A playbook every Friday from a farm that tried it, free workshops you can watch tonight, and how-tos for running your farm on Farmhand.

Playbooks

Real farms. Real wins.
Real playbooks.

CSASeptember 24, 2026 Winter Is a Pause, Not a CancellationHowling Fresh Farm runs its CSA year-round, with a winter blackout instead of an end date. Ryan Reece explains why members get paused instead of cancelled, and what that's done for revenue and retention. Ryan Reece · Howling Fresh Farm CSA · MarketsSeptember 17, 2026 Sixteen Markets a Week: The Case for Still Doing ThemFarms are split on whether markets are still worth it. Here's the argument from one doing sixteen a week. Michael Clark · JR Organics Farm CSASeptember 9, 2026 Automate, Delegate, Or Keep? How Melanie Decides.Shakefork Community Farm tills with three teams of oxen and runs its CSA on autopilot. Melanie sorted every job on the farm into three piles — automate, delegate, keep — and the keep pile is the interesting one. Melanie Cunningham · Shakefork Community Farm Events · From AriSeptember 3, 2026 Why I'm betting on eventsAn afternoon on your farm is the cheapest customer you'll ever get — and most farm software treats it as a side feature. Our founder on why that's backwards, and what he's staking on it. Ari Memar · Farmhand SocialSeptember 2, 2026 You Can’t Schedule a FlukeLee’s corn video hit 4.6 million views — and it was one of the most un-polished videos they’d ever posted. What made it work, and the question nobody in a viral story asks. Lee James · Tierra Vegetables CSAAugust 26, 2026 The Season Start Isn’t a Signup DeadlineLaci at Tagge’s Famous Fruit & Veggie Farms finished her first season on Farmhand with 1,500 members. The decision that got her there is one most farms make by default. Laci Tagge · Tagge’s Famous Fruit & Veggie Farms DairyAugust 20, 2026 The Cream Already Paid for the MilkLucy Meade runs a 73-acre herdshare with her husband, with yogurt, cottage cheese, ice cream, eggs and meat alongside the milk. Her best-margin product started as what she fed the pigs. Lucy Meade · Heavy Hollow Farm CSA · SocialAugust 13, 2026 I Didn't Market the CSA. I Marketed the Farm.Morgan at Wissel Farms grew her CSA over 50% with no CSA marketing. The growth was five years in the making, and capping the spots did more than any ad. Morgan · Wissel Farms Co-op CSAAugust 6, 2026 Pickup Sites Don't Fill ThemselvesAliza Pickering grew her membership 8% in one month, almost half from a single new workplace pickup site. Here's the lesson that cost her a season to learn. Aliza Pickering · The Day Dream Farmer Dairy · Meta adsJune 4, 2026 We Did Meta's Learning Phase For YouWe spent $2,000 on Facebook + Instagram ads for a raw dairy in Texas — here are the five things we'd do again. Katie McDowell · Armagh Creamery Dairy · HerdshareFebruary 26, 2026 How to Grow Without Paid AdsFarmer Amber proved herdshare demand before buying her first cow. Amber · Our Family Farms
The Friday playbook

One story a week from a working farm.

Read by 5,000+ farmers every Friday. No product pitch.

Workshops

Free workshops,
on demand

Real farmers on the exact strategies they use to grow retention, boost sales, and save 12+ hours a week.

▶ Video Events · U-pickHow Pure Land Farm Makes 25% of Its Revenue Before Anyone PicksMegan Neubauer runs a 100% pick-your-own farm in McKinney, Texas — 250 pickers a morning, four mornings a week, two people. It ran first come, first served–until her best customers stopped getting in. Now admission is a quarter of her revenue, and season passes sell out before opening day. ▶ Video EventsHow Millsap Farms Makes $80K a Year From Pizza NightsCurtis Millsap runs a weekly pizza night at Millsap Farms — 250 adults, every Thursday, May through October. It started as a $50 mud oven and five friends. Now it's an $80,000 enterprise, and 6,000 of the farm's 8,000-person email list came from it. ▶ Video DairyHow Amber Grew Her Herdshare–Without Paid AdsAmber from Our Family Farms in Texas grew her herdshare by testing demand in social media groups, building trust with authentic content, and scaling through partner porch sites. In this short video, she breaks down the exact steps she took—and the systems she put in place—to scale. ▶ Video WellbeingFarm Stress Workshop: Tools for the Season You’re InAn expert-led conversation with the team at Purdue University Extension - Farm Stress Team ▶ Video SocialJust Post It: How Wissel Farms Turned Reels Into REAL SalesTune in for a simple, honest approach to posting on social — straight from a fourth-generation farmer who made it work. ▶ Video CSAGrow Your CSA Faster with Local Pickup SitesWatch the free digital workshop to learn how farmers are scaling their CSAs by partnering with local pickup sites—adding hundreds of members and streamlining operations along the way. ▶ Video CSABuild Shares That Actually Pay YouHow much goes in a small share vs. a large? What's the right number of items? How do you price half-shares without losing money? This free workshop answers all of it. ▶ Video CSAHow I Secured $40k in Renewals–in Under 2 WeeksHear how Melanie Cunningham of Shakefork Community Farm delivered a 70%+ CSA early renewal rate and $40,000 in sales — in less than two weeks. ▶ Video CSA · PanelHow 3 Veteran Farmers Run High-Retention Subscription Programs at ScaleA candid, 70-minute panel with three long-time CSA/farm share operators on what actually works across production, fulfillment, and member retention — moderated by Ari Memar.
How-tos

Step by step, on Farmhand

Stuck on something? Each one's a quick walkthrough, and you can always just text us.

All how-tos

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to work?

Whether you're running 50 shares or 1,000+, Farmhand helps you grow your program without the burnout.