Built from the ground up (literally)

Ari’s love for local food begins, born into a family that values the homegrown, the homemade, and the hands-on.

At home, Ari helps tend the family’s backyard garden and his mom’s flower business, learning the value of hard work, getting his hands dirty, and planting an early seed of interest in entrepreneurship.

Graduates from UCLA with a degree in Chemical Engineering and Environmental Systems & Society, pairing problem-solving with a systems mindset.

Joins early Uber, leading product and growth during a time of hyper-scale—gaining deep insight into tech, consumer marketing, logistics, and operations.

A pandemic pause becomes a pivot. Ari moves to the countryside in Sebastopol (outside San Francisco) to start a family on a 5 acre orchard and market garden farm.

He begins sharing his fruit (mainly Apples, Pears and Persimmons) with local CSA farmers, forging deep connections with local farmers.

Farmers keep asking for help—with tech, business ops, websites, marketing, and CSA admin. Ari can’t ignore the call.

Farmhand is born—co-created with local farmers and food advocates to help farmers earn more and work less.

Farmhand supports 100+ farms with tools built for growers, by growers allowing them to sell directly to 10,000+ customers.

Farmhand continues to scale its impact, on pace to power 1,000,000+ local farm orders.