Farmer Story · Lancaster, KY
Two people, fourteen pickup sites, one loginHer Herdshare didn't grow 50%. Her revenue did.
Lucy built Heavy Hollow's herdshare one neighbor at a time — Facebook messages, Venmo requests, spreadsheets she rebuilt every season. She could always make more than milk; she just couldn't track selling it. Now every add-on is attached to the same subscription her members already have. Revenue is up 50%, with no new members and no extra overhead.
15 minutes with Ari — our founder, and a farmer.
In her words
"I kind of had maxed out, not in terms of the products that I could provide, but in terms of the managing that I could do of that."
Lucy Meade · Heavy Hollow Farm · Lancaster, KY
How it actually works
"Hey farmhand,
can you…"
Lucy texts what she needs. Someone on the Farmhand team does it and texts back, usually before she's done milking.
Before this, the answer lived in a Facebook message she'd have to scroll back and find.
So here's a season of it — and everything it built.
See what she runs ↓The website sells the beef. A text sells the burger.
Lucy runs two very different sales. A half beef is a decision — someone reads, thinks it over, comes back, pays. A burger bundle is an impulse — a text lands, and one word buys it.
Her shop handles the first without her. The campaign tool handles the second in a minute.
Lucy's SMS sales average a 98% open rate.
Her entire herdshare operations, handled.
Members pick what their kitchen actually goes through — a half gallon at $5 a week up to six gallons at $54 — and how often they want it: weekly, every other week, or every four weeks. They change it themselves when they need to, and Lucy finds out from the packing list.
The cream pays for the gallon. The yogurt is profit.
Lucy always wanted to sell more than milk. Making it was never the hard part. Now selling it isn't either.
Ground beef is the number one thing members add, and it sells on a text.
“Just text Farmhand.” That's Lucy's whole answer now.
Every add, skip, and order change used to land in a Facebook message or a text while she was milking. Now members handle most of it themselves — and when they get stuck, they reach Farmhand's team by text, chat, or email.
Lucy knows how much to make before she starts making it.
The harvest report totals every share, add-on, and shop order into one list — half gallons, dozens of eggs, quarts of cream. She milks and bottles to that number. Labels and packing slips print from the same orders.
More from Lucy
Same cows, same milking, more to sell.
Every add-on Lucy sells started as a countertop experiment. Yogurt came out of an Instant Pot. Cream was separated by hand. Ice cream came out of a KitchenAid. She listed each one in her shop, sent a text, and watched what members reordered. The cream separator and the churn came after the demand did.
Your turn
What's the thing you've maxed out on?
Bring it. Fifteen minutes with Ari, our founder and a farmer. He'll tell you straight whether Farmhand fits how your farm actually runs.