Herdshares, creamery clubs, and licensed raw dairies.Shares signed. Jars tracked. Cards charged.

Marketing

Word of mouth only gets you so far.

Sell shares, fill drop sites, and move the surplus — from the same place you run the herd.

• A website that does the selling. Your herd, your practices, your pickup days, in your language and branding.
• A newsletter that handles the retention. Pasture moves, calving, why butter goes pale in winter. The farms with the lowest churn are the ones whose members feel connected to the farm.
• Flash sales and SMS marketing for the surplus. Extra cream, heavy butter, a half share someone gave back. Members reply to buy, and it’s added to their next order automatically.
• Waitlists that show you the demand. Keep collecting names past capacity and you learn how many more cows the market would carry — and which drop site is asking for a second day.
• Print for the places the internet does not reach. Porch signs at the drop site, cards for the market table, a flyer a member hands to her neighbor.
• Ads if you want them. Meta, Instagram, Nextdoor. Reach the local audiences by your drop sites, where your members already are.

Word of mouth carried Katie to a thousand members. Dallas took more than that — a landing page, a Meta ad strategy, and a referral card dropped in every box. She’s past 2,600 members now.

Katie McDowell · Armagh CreameryRead her story →

Billing

Charge on the rhythm your agreement already runs on.

Bill boarding fees, collect what’s owed, and stop tracking payments by hand.

• Weekly, every two weeks, every four weeks, or the same date every month. Boarding fees run on the schedule you set.
• Take the payment however the member pays. Card, debit, ACH, EBT, cash at the barn, a check in the mail. All of it posts to the same balance and the share stays current.
• Jar deposits in one click. Post a deposit to a shareowner’s account, credit the return the same way.
• Failed payments fix themselves. Declines retry and clear on their own. The ones that don’t show up on a past-due list, so you catch it at the next pickup instead of three months later.

Fulfillment

Fifty drop sites should not feel different from five.

Load one truck, run one route, and keep everyone waiting on it informed.

• Every drop site on one dashboard. Pickup windows, capacity caps, and a waitlist for each site, without a second spreadsheet.
• Shares, retail orders, and wholesale on the same route. The restaurant, the co-op, and the Tuesday drop site are stops on one route, not three lists you reconcile at midnight.
• Multiple drivers on one plan. Split fulfillment across drivers and every stop lands on somebody’s route. Each driver only sees the routes they’re assigned to.
• A photo at the door. Proof-of-delivery photos attach to every order, so “it never came” is a question you can answer.
• Reminders, alerts, and the late notice. Text and email, sent automatically — plus a running-late button that reaches the whole route in seconds.

Amber opened with six hundred people already waiting. Drop sites, pickup windows, and jar returns all had to work on day one, because the demand did not arrive gradually.

Amber Arriaga · Our Family FarmsRead her story →

Support

The part no other tool will do: the work itself.

Send us the change and get back to the herd.

• Text a person, not a ticket queue. The same number every farm on this page has in their phone, answered by a real human on the other line.
• We make the change, you stay in the barn. A website edit, new agreement wording, a drop site that starts Thursday, a card that failed. You text it, we handle it.
• Members manage their own account. Holds, card updates, schedule changes, drop-site swaps. The messages that reach you are only the ones that need you.
• $0 for routing, SMS, and marketing. No per-feature pricing on the things you use every week.

Compliance

The paperwork that makes a herdshare a herdshare.

Get every shareowner signed, and keep the agreement current as your state changes.

• Agreements signed at signup. Shareowners sign electronically when they join, so the signature is on file before anyone arrives for a first pickup.
• The language stays yours. Edit the agreement for your state, and current shareowners are notified when something changes.
• Signatures you can produce. Every version, every signer, every date — in one place, if anyone ever asks.

Every shareowner signs before the first jar leaves the farm.