The one marketing channel where the customer pays you to show up.
Thirty people at a $20 farm tour is $600 — before anyone's even heard about your CSA, farmstand, or workshops. And on Farmhand, every ticket puts a name, email, and phone on a list you keep and can sell to all year.
Free to set up, then 7% per ticket sold — ticketing, card processing, and your guest list included.
You already have the event. You're just not selling tickets to it.
These farmers weren't either — market growers running the same kind of operations you hear about on Growing for Market. Each one described the event they already ran, answered a few questions in the chat, and published.
Four different events on one farm: a tour and flower bar, a dahlia-dividing workshop, an end-of-season mingle, and a cider press dinner.
Each one is priced for what it is — $25 for the tour, $95 for the dinner — and they run August through October.
An hour with the herd — guests milk the goats, feed the cows, and bottle-feed the calves.
Two tours a week through the summer, ten spots each, same hour every time.
A one-hour braiding class taught at the Clatskanie and SWWA garlic festivals — not on the farm at all.
Ten seats a session, three sessions across August, at festivals that already draw the crowd.
Wood-fired pizza on the farm every Thursday night, May through October.
Adult, kid, and gluten-free are each their own ticket, so a family of five checks out in one go.
A full-day no-till growing intensive, 8am to 1pm, taught out in the beds.
Sold as single sessions inside a series, so one attendee books more than once a season.
Long-table dinners that change with the season — the menu follows whatever is ready in the field.
A guest chef cooks what is growing that week, and the farmer, a sommelier, pairs the wine. New menu every time the harvest turns over, so the same guests keep coming back.
Free to set up. Most farms publish their first one in about ten minutes.
Farmhand also runs CSA, herdshare, and farm store sales for Riverdog Farm, Frog Hollow Farm, J.R. Organics, Live Earth Farm, Tagge's Famous Fruit, Armagh Creamery, Stillman's Farm, Tierra Vegetables, and hundreds more independent farms.
No spreadsheets, no card table, no external tools.
Online ticketing & tiers
Adult, kids, gluten-free, early-bird — each its own ticket type, with time slots and capacity caps, so checkout stays simple and your reporting stays clean.
Email & text confirmation
Every guest gets their ticket confirmation and receipt by email and text the moment they book — no printing, no will-call.
Guest list & QR check-in
Every buyer's name, email, and phone lands on your guest list. Check guests in with a QR scan at the gate, and download the list anytime. The list is yours, exportable whenever.
Email + SMS marketing
Blast the event to your whole list from the same place you sell it — templates included. Every buyer is added automatically, so you can send targeted thank-yous and follow-ups by ticket type, event day, and more.
Instant reschedules
One tap moves the event to a new date and notifies every guest by text + email. Zero refunds to process.
Customer support & virtual assistance
We handle guest questions beyond the event itself, with virtual assistance in the lead-up and during the day — so you can run the event, not the inbox.
What's one ticketed event really worth to your farm?
Every marketing channel has a price tag. A farm event is the only one that pays you. Slide in your numbers for the true ROI.
Your event
Fees: Ticket + Payment Processing
You keep $558 — $60 more than with Eventbrite.
Your return on this event
Assumes a 10% email conversion rate. Farmhand farmers average 70%+ open rates and 2.3x the conversions — using templates you'll get access to.
One weekly pizza night. 6,000 contacts. Zero ad spend.
Curtis Millsap runs sold-out pizza nights every Thursday, May through October — 250 guests, wood-fired pizzas, a farm tour, live music. It started as a $50 mud-oven and a few friends. Every ticket collects a name, email, and phone at the gate.
"Here we're being paid to collect an email and contact list. That's pretty sweet." — Curtis Millsap · Millsap Farms · Springfield, MOWatch the free events workshop
Watch how it's done — then set yours up, solo or with us.
Set it up yourself
Our chat assistant walks you through it, one question at a time. Most farms are live in about ten minutes.
- 1 Tell us about your event — farm, date, ticket price
- 2 Add payouts when you're ready to sell — takes less than 30 sec
- 3 Publish and sell — ticketing, confirmations, and your guest list are included
Free to set up and explore. You only add a bank account when you want to take payment.
Set up your first eventSet it up with us
Rather do it with a person? Book a 15-minute call and we'll build your first event together, live on the call — and answer anything else about your farm's setup.
No sales team — every call is with Ari, our founder.
Book a demoFair questions.
What does it cost?
Setting up events is free to start. Farmhand takes a 7% platform fee on the tickets you sell — credit card processing included — so it costs you nothing until you're making money, and nothing at all on a week you don't run one. Every plan includes online ticketing, email + text confirmations, and your guest list, which is yours to download anytime. Business and Business Pro add built-in email + SMS marketing, instant reschedules, and customer support — tools you'd otherwise pay a monthly subscription for somewhere else.
What's the free workshop?
A short, on-demand session where Curtis Millsap walks through exactly how he runs his weekly pizza night on Farmhand — pricing, caps, check-in, and the follow-up emails that turn one-time guests into CSA members. No signup wall, no sales pitch. It's the fastest way to see the whole thing before you build your own.
What happens after the event?
The real payoff. Every ticket buyer lands on your guest list, and that list is yours — download it anytime, on any plan. On Business and Business Pro, you can also send the follow-up right from your dashboard: a thank-you, an invite to the CSA, a nudge to bring a friend — the emails and texts that turn one afternoon into years of membership and referrals.
What kinds of events does this work for?
U-picks, farm tours, farm-to-table dinners, workshop series, pizza nights, flower-bar and bouquet days, kids' camps, seasonal festivals — anything with a ticket or a seat. You set the tiers, prices, and caps.
When do I get paid?
Guests pay online when they book, straight to your connected account — so you're paid before the event starts.
Your next visitor should land on your list, not just your field.
See how Curtis runs it in the free workshop — then describe your event and publish in minutes. Add your bank only when you're ready to sell.
No sales call. Free to set up, then 7% per ticket sold. Your list exports with you, anytime.